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SBJ In-Depth: The Fight Game

The fight business continues to go the distance, fueled by compelling bouts, strong pay-per-view sales, and support from marquee sponsors. We’ll look at some of the latest efforts among promoters, networks and marketing partners to reach consumers. What approaches have proven to be effective in this ultra competitive environment and what forces have allowed the different camps to successfully fight for market share?

Publishing Date: April 21 Ad Close: April 7 Materials Close: April 9. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

SBJ Morning Buzzcast: May 28, 2024

Takeaways from Memorial Day Weekend; Indy's performance; ACC's revenue and Toyota's move away from the IOC

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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