MLB Rangers concessionaire Delaware North Sportservice has renovated the main team store at Globe Life Park to feature a new Oakley-branded kiosk, where fans can buy sunglasses and customize them with the team’s logo on the lens. The store upgrades, a $500,000 investment paid for by Sportservice as part of its partnership with the Rangers, extends to new lines of merchandise and apparel that include Oakley backpacks and hoodies, Under Armour sweatshirts and tank tops, Tiger Woods Collection polo shirts co-branded with the Rangers’ logo, Alex Woo necklaces and Pandora bracelet charms branded with the Rangers’ marks. Oakley, an MLB licensee, has a “store within a store” space on the west wall of the team shop in centerfield that includes an engraving machine to put logos in the corner of the lenses, said Sportservice on-site GM Shawn Mattox. The customization includes the color, fit and noseguard piece. The Oakley sunglasses sell for $75-250, the same price as other retail locations, Mattox said. The Tiger Woods polos, produced by Nike Golf, sell for $115. The necklaces cost $200 for sterling silver up to $1,200 for 14-karat white gold with diamonds. As part of the improvements, Sportservice will activate Microsoft tablets to run cashless transactions at the team store to expedite service, Mattox said. The vendor remodeled the 6,000-square-foot space from top to bottom including a new paint job, new flooring, graphics and pictures and more points of sale. The renovation should be completed by Thursday, the date of the Rangers’ exhibition against Tigres de Quintana Roo, a Mexican League club.
