Menu
Marketing and Sponsorship

Frank Thomas Sues Reebok, Seeking Damages Over Big Hurt Relaunch

Baseball HOFer-elect Frank Thomas is suing Reebok, saying that the company relaunched the Reebok Big Hurt brand named after him "without his permission" in '13, according to CRAIN'S CHICAGO BUSINESS. Thomas in the lawsuit said in '95 he "licensed aspects of his identity in connection with his endorsement of Reebok products," including sneakers named after his Big Hurt nickname. The suit states that the agreement "ended in" '98, but Reebok brought back Big Hurt shoes in '13 "without the consent" of Thomas. Thomas "wants a permanent injunction requiring Reebok to 'refrain from any use'" of Thomas' identity "without his permission, as well as damages, including any profits Reebok made from the shoes' sale" (CHICAGOBUSINESS.com, 3/19).

COMING APART AT THE SEAMS: 76ers G Tony Wroten said that he "received an apology" from Bobcats Owner Michael Jordan after one of Wroten's Nike shoes "fell apart during a loss" against the Pacers last Friday. In Delaware, Jason Wolf notes the sole "tore off the Air Jordan 10 'varsity red' sneaker on his right foot during a fourth-quarter drive to the basket." Wroten yesterday said, "It was more embarrassing than anything. But things happen. I got an apology from Jordan. Yeah. … He called my agent." It was "the third time in about two weeks an NBA player's Nike shoes fell apart during a game," after Spurs G Manu Ginobili and Warriors C Andrew Bogut "also experienced issues with their kicks" (Wilmington NEWS JOURNAL, 3/20).

SWEET SMELL OF SUCCESS: In Portland, Allan Brettman reports yesterday's two-hour launch of adidas' Florist City Collection at the Compound Gallery "featured an appearance" by Trail Blazers G Damian Lillard and Wizards G John Wall "signing the Adidas Crazy 1 basketball sneakers that had been crafted for the occasion." The collection also "includes socks, hats and sweatshirts with a springtime floral theme" (Portland OREGONIAN, 3/20).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/03/20/Marketing-and-Sponsorship/Shoe-News.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/03/20/Marketing-and-Sponsorship/Shoe-News.aspx

CLOSE