SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS
SBD/March 20, 2014/Marketing and Sponsorship
IMG World Congress Of Sports: Silver Calls NBA Jersey Ads "Inevitable"
Published March 20, 2014
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GET USED TO IT: ESPN's Darren Rovell notes a corporate logo on NBA jerseys sized at 2.5 x 2.5 inches "is the idea." Rovell: "It's not going to be that big but it has to be big enough to have some sort of impact. The DVR thing is interesting because the reason why the next NBA deal is going to be so big is because sports are kind of ‘un-TiVoable’ but not completely DVR proof." ESPN’s Dan Dakich sarcastically said, "The uniform is sacred. We have to keep the uniform pristine. Why? The world changes. You used to not have signage all over the place in Yankee Stadium. Now there's signage everywhere, and the world has gone on. Who cares? When people say selling out, is that a good thing or a bad thing? That’s just a term people have used. You’re selling out to corporate America" ("Mike & Mike," ESPN Radio, 3/20).