Paul: I'll Sit Out If Sterling Still In Control Johnson Leads In NASCAR TV Exposure Under Armour's Global Investments Paying Off Utah State Undecided On "I Believe" Trademark Shelly Sterling Reps Seek Appeal-Proof Ruling Eric Decker Models In New Fashion Campaign Marketplace Roundup Dick's Fires All In-Store PGA Pros Sterling Files Another Suit To Block Sale Manziel Tops NFLPI's List Of Player Sales For Q1
Upcoming Conferences and Events
SBD/March 20, 2014/Marketing and Sponsorship
IMG World Congress Of Sports: Silver Calls NBA Jersey Ads "Inevitable"
Published March 20, 2014
GET USED TO IT: ESPN's Darren Rovell notes a corporate logo on NBA jerseys sized at 2.5 x 2.5 inches "is the idea." Rovell: "It's not going to be that big but it has to be big enough to have some sort of impact. The DVR thing is interesting because the reason why the next NBA deal is going to be so big is because sports are kind of ‘un-TiVoable’ but not completely DVR proof." ESPN’s Dan Dakich sarcastically said, "The uniform is sacred. We have to keep the uniform pristine. Why? The world changes. You used to not have signage all over the place in Yankee Stadium. Now there's signage everywhere, and the world has gone on. Who cares? When people say selling out, is that a good thing or a bad thing? That’s just a term people have used. You’re selling out to corporate America" ("Mike & Mike," ESPN Radio, 3/20).