BMO Harris Bradley Center officials said that while they "are thrilled to again co-host March Madness in Milwaukee ... venue owner Bradley Center Sports and Entertainment Corp. will not profit from the event," according to Rich Kirchen of the MILWAUKEE BUSINESS JOURNAL. Bradley Center VP/Sales, Marketing & Business Development Paul Jansen said that the NCAA pays Marquette and the venue to "cover the costs of running the basketball tournament, including personnel and building operating expenses." He added that the NCAA "gets all the ticket revenue," while Bradley Center Sports & Entertainment gets "parking and concessions revenue." Jansen said that despite the lack of profit, venue officials host the games "as a way of boosting the city." Bradley Center's seating area, courtside club and a storage room "will be re-purposed to accommodate media including either CBS or Turner" (BIZJOURNALS.com, 3/14).
FINAL FUROR: YAHOO SPORTS' Kyle Ringo noted while the name of the Final Four host city "has been a prominent part of the center-court logo" at recent Final Fours hosted by Atlanta and New Orleans, this year's logo only features "a small tip of the cap to North Texas." The Final Four will be played April 5-7 in AT&T Stadium (SPORTS.YAHOO.com, 3/13).
