SBD/March 13, 2014/Marketing and Sponsorship

NCAA Won't Allow Baylor To Wear Adidas-Designed "Sic 'Em Bears" Postseason Uniforms

Baylor has six alternative designs to choose from, including those in neon yellow
The NCAA told Baylor officials that the men’s basketball team "won’t be allowed to wear" its new adidas-designed postseason uniforms that "have 'Sic ‘Em Bears' on the front," according to John Werner of the WACO TRIBUNE-HERALD. The NCAA said that "only the school name or traditional nicknames like 'Bears' will be allowed on the front of the uniform jerseys." BU "wore traditional white uniforms" in its Big 12 tournament opener last night against TCU (WACO TRIBUNE-HERALD, 3/13). ESPN.com's Paul Lukas noted Baylor has "six designs to choose from: white, gold, green, black, neon yellow, and neon yellow with sleeves," and the uniforms "will be chosen on a game-by-game basis." Many observers have "complained in recent years that sportswear companies like adidas, and the leagues they do business with, have been using high-profile sporting events as little more than excuses to create and sell ever more outrageous uniform designs." The Baylor news "shows that there are some lines the NCAA isn't willing to cross, at least for now," and it "feels like a significant line in the sand" (ESPN.com, 3/12).
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