SBD/March 12, 2014/Marketing and Sponsorship

Ryan Braun Signs First Post-Suspension Endorsement Deal With New Cleat Company

WANT MORE GREAT STORIES LIKE THIS?

CLICK ON ONE OF THESE BUTTONS

ALREADY A
SUBSCRIBER?
SEE IF
YOU LIKE IT
GET IT ALL
(PREMIUM ACCESS)
Brewers LF Ryan Braun has "agreed to his first endorsement deal since he was suspended for 65 games last season" for violating MLB's anti-drug agreement, according to Darren Rovell of ESPN.com. Baseball cleat manufacturer 3N2 said that it will "pay Braun a fraction of the price he was getting from Nike, which terminated his deal on Aug. 2, though specific terms were not disclosed." 3N2 President Marty Graham said, "We've all made mistakes and we're all human beings. Our country is about second chances." The Marketing Arm Managing Dir Matt Delzell said, "With this being Ryan's first announced endorsement since all of the negative publicity hit, it better be airtight and really authentic." Graham "doesn't think there's any risk for his company in backing Braun." Graham: "We're very honest. We're not Nike or Under Armour. ... This is who we are. Once Ryan has the year we think he is going to have, much of the past will be water under the bridge." Meanwhile, Nike's termination "not only opened up the chance to get a new shoe brand, but also a new batting glove." A Franklin official said that Braun "will get paid to wear the company's 'Natural II' line this season" (ESPN.com, 3/12).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug