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SBD/March 11, 2014/Media
Tech Review: WWE Network Impresses With Deep Video Archive, Live Programming
Published March 11, 2014
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HEAVYWEIGHT TITLES: The WWE Network's VOD library extends back to "WrestleMania 1" in '85. That is 30 years of archived content! Older video renders like new. Because there is no advertising, scheduled programming is completely uninterrupted, and during my time with the product, there were no technical hiccups. Socially speaking, users can register with their Facebook, Twitter or Google+ account, and each video on the WWE Network includes sharing features. Posting to Facebook and Twitter is simple, and quality thumbnail images are included along with accurate content titles and subtext.
FALLS: While the social integration is easy for users, WWE Network could take its social media a step further here. Adding an integrated Twitter or Facebook feed would bring live chatter into the experience and potentially increase fan engagement with the product. With all of the classic matches available, I am sure WWE fans will have a lot to discuss.
BOTTOM LINE: While consumption data will not be released until after "WrestleMania 30," I would not be surprised to see big numbers for the WWE Network. This experience is both addicting and disruptive. Digital access to live programming like the Monday Night Raw Backstage Pass is great, but the strategically selected line-up of archival programming is what really drew me in. With "The Epic Journey of Dwayne 'The Rock' Johnson" playing on my laptop Saturday night, I nearly forgot I had a hockey game on television.
Amie Sheridan (firstname.lastname@example.org) is a freelance writer in Philadelphia.
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