Turner Sports Selling Single-Sponsor Ad Breaks Silver Wants NBA All-Star Game In Charlotte Silver Says Age Minimum Needs To Be Studied Monster Easing Into NASCAR Title Sponsorship New Orleans Praised For Hosting NBA All-Star Weekend Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads Marketplace Roundup Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market
SBD/March 7, 2014/Marketing and Sponsorship
LeBron James Complains About NBA's Sleeved Jerseys After Poor Shooting Performance
Published March 7, 2014
MIND OVER MATTER? Fox Sports Florida's Bill Reiter said James "hates playing" in the sleeved jerseys but the NBA "mandates it, and he plays awful" when he wears them. FS1's Gary Payton said, "I could play with long sleeves and a coat on. I don’t care." But Reiter said, "When stuff gets in his head, it gets in his head and I'm telling you, the (sleeved) thing is in his head" ("Fox Sports Live," FS1, 3/6).