Costs Rise For Wizards' Practice Facility Team USA To Don "Breezy" Ralph Lauren Outfits McCrory: Deal Was Reached With NBA For ASG DirecTV Brings Back Peyton Manning For Campaign Coca-Cola Going Big On Social Media Around Rio Kyrie Irving Continues Expansion Of Personal Brand Marketplace Roundup IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction NBA Adds Pistons' Joel Browning To TMBO
SBD/March 7, 2014/Marketing and Sponsorship
LeBron James Complains About NBA's Sleeved Jerseys After Poor Shooting Performance
Published March 7, 2014
MIND OVER MATTER? Fox Sports Florida's Bill Reiter said James "hates playing" in the sleeved jerseys but the NBA "mandates it, and he plays awful" when he wears them. FS1's Gary Payton said, "I could play with long sleeves and a coat on. I don’t care." But Reiter said, "When stuff gets in his head, it gets in his head and I'm telling you, the (sleeved) thing is in his head" ("Fox Sports Live," FS1, 3/6).