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SBD/March 7, 2014/Marketing and Sponsorship
Manziel Signs Multiyear Deal With Nike, Will Be Highest Paid Rookie Of '14 Class
Published March 7, 2014
A PERFECT FIT? ESPN's Stephen A. Smith said Nike's "Just Do It" slogan "personifies" Manziel." Smith added, "Nike is known for really endorsing ... renegades. They like people with a little bit of bad boy attached to them." ESPN's Skip Bayless said Nike "will recoup its investment in Johnny Manziel before next season even starts," as Manziel has a "high 'it' factor on and off the field" ("First Take," ESPN2, 3/7). However, Fox Sports Radio's Dan Patrick wondered if fans care which company Manziel signed with. Patrick: "It's not really marketing football shoes, because how many of those are you going to sell? I think this is just the brand, you're under the umbrella with Nike there. If LeBron is running your marketing company, it's not like you're going to adidas" ("The Dan Patrick Show," Fox Sports Radio, 3/7).