Dick's Fires All In-Store PGA Pros Manziel Tops NFLPI's List Of Player Sales For Q1 Browns, Value City Furniture Partner For Camp AT&T Rolling Out New Yankees Campaign Chip Ganassi Drivers Star In Spot For Cottonelle Manziel Tops All Individual NFL Jersey Sales Adidas, Champs Sports Create Instagram Series USA Swimming Launches New Campaign Chevy Lauds Global Benefits Of ManU Deal Marketplace Roundup
Upcoming Conferences and Events
SBD/March 7, 2014/Marketing and Sponsorship
Manziel Signs Multiyear Deal With Nike, Will Be Highest Paid Rookie Of '14 Class
Published March 7, 2014
A PERFECT FIT? ESPN's Stephen A. Smith said Nike's "Just Do It" slogan "personifies" Manziel." Smith added, "Nike is known for really endorsing ... renegades. They like people with a little bit of bad boy attached to them." ESPN's Skip Bayless said Nike "will recoup its investment in Johnny Manziel before next season even starts," as Manziel has a "high 'it' factor on and off the field" ("First Take," ESPN2, 3/7). However, Fox Sports Radio's Dan Patrick wondered if fans care which company Manziel signed with. Patrick: "It's not really marketing football shoes, because how many of those are you going to sell? I think this is just the brand, you're under the umbrella with Nike there. If LeBron is running your marketing company, it's not like you're going to adidas" ("The Dan Patrick Show," Fox Sports Radio, 3/7).