SBD/March 6, 2014/Research and Ratings

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  • Galaxy Dominate Social Media, Lead All MLS On Twitter, Facebook, Instagram

    The Galaxy are the class of MLS in a study of nearly three years of social media data, leading the way in Twitter followers, Facebook likes and Instagram followers -- as well as in total additions over the last three years. Despite recent internal turmoil, Chivas USA has a large Facebook following of over 700,000, second only to the Galaxy. Other popular teams by total additions over the last three years include the Red Bulls and Sounders FC, who were the only other MLS clubs to gain more than 250,000 new fans. Planned expansion teams NYC FC and Orlando City will not join the league until ’15, but have already solidified large followings on social media. For example, NYC FC already has more fans than the Rapids, an original MLS club. On the Instagram front, the Galaxy have the most followers by a large margin with over 43,000, but both the Sounders and Whitecaps have over 25,000 followers as well.

    COMBINED TWITTER FOLLOWERS/FACEBOOK LIKES FOR MLS TEAMS
    TEAM
    APRIL '11
    MARCH '13
    INCREASE
    Galaxy
    91,573
    928,042
    836,469
    Chivas USA
    16,484
    751,664
    735,180
    Red Bulls
    89,835
    503,261
    413,426
    Sounders FC
    191,045
    460,116
    269,071
    Dynamo
    38,197
    224,759
    186,562
    Fire
    64,516
    227,359
    162,843
    Timbers
    55,667
    209,931
    154,264
    Sporting K.C.
    41,557
    194,543
    152,986
    Impact
    18,797
    162,872
    144,075
    Whitecaps
    26,634
    151,001
    124,367
    FC Dallas
    27,408
    150,727
    123,319
    Toronto FC
    46,678
    169,779
    123,101
    DC United
    52,127
    166,013
    113,886
    Earthquakes
    23,370
    128,789
    105,419
    Real Salt Lake
    63,252
    167,989
    104,737
    Crew
    28,879
    127,746
    98,867
    Revolution
    48,215
    142,083
    93,868
    Union
    74,297
    166,897
    92,600
    Rapids
    19,646
    96,434
    76,788
    NYC FC*
    n/a
    103,969
    n/a
    Orlando City*
    n/a
    72,265
    n/a
           
    MLS TEAM INSTAGRAM FOLLOWERS AS OF MARCH '14
    TEAM
    FOLLOWERS
    Galaxy
    43,373
    Whitecaps
    28,749
    Sounders FC
    26,560
    Sporting K.C.
    14,436
    Red Bulls
    14,429
    Real Salt Lake
    13,112
    Revolution
    12,536
    Dynamo
    12,471
    Timbers
    11,920
    Toronto FC
    10,008
    FC Dallas
    9,020
    Crew
    8,934
    Union
    6,216
    Impact
    6,111
    Chivas USA
    5,803
    Orlando City*
    5,471
    Earthquakes
    5,200
    DC United
    4,860
    Rapids
    4,991
    Fire
    4,171
    NYC FC*
    896

    NOTES: * = Set to join MLS in '15. Orlando City currently plays in the USL Pro division.

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