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SBD/March 5, 2014/Franchises
Tigers Expect To See Increased Revenue From Dynamic Single-Game Ticketing
Published March 5, 2014
FIELD OF DREAMS: Shea noted the NHL, Red Wings and Olympia Entertainment are "splitting the cost of the new grass field that will be installed at Comerica Park" in time for the Tigers' season-opener March 31. The NHL "agreed to pick up costs at Comerica Park as part of the deal it swung with Red Wings and Tigers owner Mike Ilitch to host its Winter Classic at Michigan Stadium instead of Comerica Park." The league built a "temporary ice rink on Comerica Park's infield for the Hockeytown Winter Festival games at the end of December" as part of the Winter Classic festivities in Ann Arbor. For the Winter Festival, "all of the Comerica Park grass was removed." A "woven barrier was put over the bare dirt to protect it until the sod is installed -- once the snow clears." The ice rink was "removed last month." The Tigers "haven't disclosed a timeline for the new turf to be put down" (CRAINSDETROIT.com, 3/3).