NBA Seeks Feedback On Jersey Ad Proposal Shoe Brands Activating Around NBA ASG Kobe's Nike Line To Continue After Retirement Credit One Bank Signs With NASCAR, Ganassi Wisconsin Hoopster Critical Of Under Armour Balls Nike Hires First Chief Digital Officer NBA Sponsors Roll Out All-Star Weekend Ads NBPA Hosting House During ASG Weekend IAAF "Won't Accept" Nestle's Decision To End Deal Marketplace Roundup
SBD/March 4, 2014/Marketing and Sponsorship
U.S. Soccer Reveals World Cup Home Jerseys By Nike To "Generally Negative" Response
Published March 4, 2014
NOT OVERLY IMPRESSED: ESPN's Keith Olbermann said the uniforms allow members of the team, "whether its last match is in the group stage or in the glory of the final, to go directly from the World Cup pitch to offseason jobs serving as ball boys at the U.S. Tennis Open at Flushing Meadow or working at any cabana club or hotel pool bar at any resort in Florida or Southern California" ("Olbermann," ESPN2, 3/3). The N.Y. Daily News' Frank Isola said, "Ghana, Germany, Portugal are not going to be intimidated." But ESPN's J.A. Adande reffered to a previous team jersey and said, "They don’t look like gondoliers anymore with those red stripes" ("Around The Horn," ESPN, 3/3).