SBD/March 4, 2014/Marketing and Sponsorship

Stryker Orthopaedics Named Official Joint Replacement Products Of PGA Tour

Stryker will set up Mobility Zones at 10 PGA Tour events throughout the year
The PGA Tour and Stryker Corp.'s Orthopaedics Division yesterday announced a sponsorship deal designating Stryker as the official joint replacement product supplier of the PGA Tour and Champions Tour (PGA Tour). In New Jersey, Andrew Wyrich notes Stryker "will set up an education and outreach tent, called The Stryker Mobility Zone, at 10 of the biggest-attended PGA events each year." Financial terms of the partnership were not disclosed. Stryker Senior Program & Marketing Communications Manager Tony Cambria said that the company "forged the partnership with the PGA Tour because of its fan base." He said that 50% of PGA Tour fans are "older than 45 and many of those fans suffer from arthritis, a customer group that the medical technology company is targeting." The Stryker Mobility Zone will house orthopedic surgeons who will interact with fans and suggest possible medical options for joint pain." The zones also will feature a "fan engagement area" that will allow fans a chance to meet Champions Tour players Fred Funk and Hal Sutton. Sutton has "served as a Stryker brand ambassador since last year," while Funk has been once since '11 (Bergen RECORD, 3/4).
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