Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/March 4, 2014/Marketing and Sponsorship
Published March 4, 2014
COURTSIDE APPEAL: AGLAMSLAM.com's Heather Zeller reported Forever 21 "has teamed up with the NBA to design a collection of women’s team apparel." The “Forever 21 x NBA” collection includes "fitted tank dresses, relaxed tank tops, crop jerseys, crewneck sweatshirts, sports bras, mesh shorts, and boy shorts." Tank tops are "retailing for $13.80," with "jersey tops and shorts priced at $15.80" (AGLAMSLAM.com, 2/28).
TOY STORY: NBCSPORTS.com's Jerry Bonkowski reported Lionel Racing "began selling and producing a die-cast model" of NASCAR driver Dale Earnhardt Jr.'s Daytona 500-winning car a day after the race. Lionel Racing in a press release on Friday said that the new version is "already on track to become the best-selling car" for the company since it became the Official Die-Cast of NASCAR in '10 (NBCSPORTS.com, 2/28).