Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/March 4, 2014/Marketing and Sponsorship
Published March 4, 2014
COURTSIDE APPEAL: AGLAMSLAM.com's Heather Zeller reported Forever 21 "has teamed up with the NBA to design a collection of women’s team apparel." The “Forever 21 x NBA” collection includes "fitted tank dresses, relaxed tank tops, crop jerseys, crewneck sweatshirts, sports bras, mesh shorts, and boy shorts." Tank tops are "retailing for $13.80," with "jersey tops and shorts priced at $15.80" (AGLAMSLAM.com, 2/28).
TOY STORY: NBCSPORTS.com's Jerry Bonkowski reported Lionel Racing "began selling and producing a die-cast model" of NASCAR driver Dale Earnhardt Jr.'s Daytona 500-winning car a day after the race. Lionel Racing in a press release on Friday said that the new version is "already on track to become the best-selling car" for the company since it became the Official Die-Cast of NASCAR in '10 (NBCSPORTS.com, 2/28).