Mars Planning Third Straight Super Bowl Spot Dodgers Celebrate Sponsorship With Emirates Marketplace Roundup Dean & DeLuca Builds Pop-Up Store At Tour Stop Jeter Partners With American Family Insurance Pistons, Raptors, Bulls Claim NBA Awards Under Armour Builds On Reach With UCLA Deal Colorado, Nike Talking Apparel Deal Extension GoPro, Red Bull Ink Content Parntership Marketplace Roundup
Upcoming Conferences and Events
SBD/March 4, 2014/Marketing and Sponsorship
Published March 4, 2014
COURTSIDE APPEAL: AGLAMSLAM.com's Heather Zeller reported Forever 21 "has teamed up with the NBA to design a collection of women’s team apparel." The “Forever 21 x NBA” collection includes "fitted tank dresses, relaxed tank tops, crop jerseys, crewneck sweatshirts, sports bras, mesh shorts, and boy shorts." Tank tops are "retailing for $13.80," with "jersey tops and shorts priced at $15.80" (AGLAMSLAM.com, 2/28).
TOY STORY: NBCSPORTS.com's Jerry Bonkowski reported Lionel Racing "began selling and producing a die-cast model" of NASCAR driver Dale Earnhardt Jr.'s Daytona 500-winning car a day after the race. Lionel Racing in a press release on Friday said that the new version is "already on track to become the best-selling car" for the company since it became the Official Die-Cast of NASCAR in '10 (NBCSPORTS.com, 2/28).