SBD/February 26, 2014/Marketing and Sponsorship

Baltimore Hosting Four-Day Entrepreneurial Boot Camp For Former, Current NFLers

A group of former and current NFLers on Sunday will convene at an NFL-produced "four-day conference in Baltimore on getting started in consumer product sales," according to Jeff Barker of the Baltimore SUN. While the NFL has "held 'boot camps' on broadcasting and other topics, this is its first focusing on product pitches, and it's the first hosted by Baltimore." The conference "isn't designed only for players ... who have already started businesses." It also is for players "who merely hope to enhance their business acumen with an eye on their post-NFL lives." During the conference, the players will "split into four teams and prepare and present a product pitch to judges," including NFL Senior VP/Player Engagement Troy Vincent and Univ. of Maryland marketing professor Henry Boyd III. It is a format "akin to 'Shark Tank,' the reality television series in which aspiring entrepreneurs pitch ideas to potential investors." The NFL selected Baltimore because it "wanted to tap into the expertise" of Under Armour and the UM Smith School of Business (Baltimore SUN, 2/26).
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