IOC Selecting '24, '28 Games Hosts Next Year? LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Trump Victory Raises Questions For LA 2024 Bid Canadian Olympic Committee To Invest $37M LA 2024 Strengthens Olympic Bid
SBD/February 21, 2014/Olympics
Getting Their Message Across: P&G, Visa Lauded For Olympic Advertising
Published February 21, 2014
COOKIE MONSTER: The GLOBE & MAIL's Susan Krashinsky notes Mondelez Canada this year signed a new sponsorship with the COC, and the company has "undertaken an unprecedented effort to win over Canadian viewers tuned in ... not just on television, but on 'second screens.'" After the Canadian women's hockey team tied the Gold Medal game at 2-2 with seconds left in regulation Thursday, DraftFCB Creative Group Head Jeff Hilts "started sketching." Moments earlier, the agency had "sent out a tweet calling the game 'a nail-biter' (and encouraging people to bite into a cookie instead)." Sensing a "turnaround might be in the works, he wrote up a new post," reading, "Recipe for gold: 1 part skill, 1 part heart, 1 part awesome comeback" (GLOBE & MAIL, 2/21).
NO COFFEE FOR YOU: The WALL STREET JOURNAL's Sonne & Troianovski noted after news of NBC's private Starbucks went public, the baristas that NBC had been "paying to staff it have been doubling as security personnel, handing over steaming Starbucks cups only after ascertaining that recipients don't intend to leave NBC offices." After the story went public, NBC "coffee enthusiasts showed up at their much-loved private Starbucks and found a new warning sign." The sign read in capital letters, "Please enjoy your Starbucks within NBC space only. Do not leave NBC space with your Starbucks cup" (WSJ.com, 2/20).