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SBD/February 21, 2014/Olympics
Getting Their Message Across: P&G, Visa Lauded For Olympic Advertising
Published February 21, 2014
COOKIE MONSTER: The GLOBE & MAIL's Susan Krashinsky notes Mondelez Canada this year signed a new sponsorship with the COC, and the company has "undertaken an unprecedented effort to win over Canadian viewers tuned in ... not just on television, but on 'second screens.'" After the Canadian women's hockey team tied the Gold Medal game at 2-2 with seconds left in regulation Thursday, DraftFCB Creative Group Head Jeff Hilts "started sketching." Moments earlier, the agency had "sent out a tweet calling the game 'a nail-biter' (and encouraging people to bite into a cookie instead)." Sensing a "turnaround might be in the works, he wrote up a new post," reading, "Recipe for gold: 1 part skill, 1 part heart, 1 part awesome comeback" (GLOBE & MAIL, 2/21).
NO COFFEE FOR YOU: The WALL STREET JOURNAL's Sonne & Troianovski noted after news of NBC's private Starbucks went public, the baristas that NBC had been "paying to staff it have been doubling as security personnel, handing over steaming Starbucks cups only after ascertaining that recipients don't intend to leave NBC offices." After the story went public, NBC "coffee enthusiasts showed up at their much-loved private Starbucks and found a new warning sign." The sign read in capital letters, "Please enjoy your Starbucks within NBC space only. Do not leave NBC space with your Starbucks cup" (WSJ.com, 2/20).