SBD/February 21, 2014/Media

"Bronx Bombers" To Close On Broadway, As Ticket Sales Were Far Below Capacity

The Yankees-themed Broadway play "Bronx Bombers" has "struck out at the box office, with dismal sales prompting producers to post a closing notice for the end of this week," according to Gordon Cox of VARIETY. The show has "so far spent every week of its run well below the $200,000 mark; last’s week best-yet tally, $177,559 for audiences averaging 63% of capacity," represented "just 24% of the production’s gross potential." All three of the sports-themed projects from producers Fran Kirmser and Tony Ponturo "have been backed by the sports leagues related to each respective play’s subject matter, but none of the productions have snowballed into hits" (VARIETY.com, 2/20). PLAYBILL.com's Adam Hetrick noted the production "will end its Broadway run" on March 2 at Circle in the Square theater, and when it closes, it "will have played 31 previews and 29 regular performances" (PLAYBILL.com, 2/20). The play debuted on Feb. 6 (THE DAILY).
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