NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks
Upcoming Conferences and Events
SBD/February 21, 2014/Marketing and Sponsorship
Published February 21, 2014
DEAD & BURIED: In New Orleans, Katherine Sayre reported the owner of a local casket store "says the Saints organization has demanded he stop selling a black-and-gold 'Who Dat' casket, calling the fleur de lis and color scheme an NFL trademark violation." 'Til We Meet Again Managing Partner Jonathan LaHatte said that he "received a cease-and-desist letter Tuesday from the NFL." Saints Senior VP/Communications Greg Bensel said that the club "first contacted the store before it opened, and the owner agreed to redesign the fleur de lis symbol 'so that it was not the exact design of, or confusingly similar to, our federally registered trademarked logo'" (NOLA.com, 2/20).
NOT SO HOT: The FINANCIAL TIMES' Alice Ross noted Puma's sales in Q4 "fell more than expected." The company said that it had "a lack of brand heat." However, CEO Bjorn Gulden said Puma was "still a 'great brand.'" The company is "hoping that recent high-profile sponsorships," including Jamaican sprinter Usain Bolt and EPL club Arsenal, will "help entice consumers back to its products" (FT.com, 2/20).
DON'T MESS WITH MIKE: In Chicago, Steve Schmadeke reports a federal appeals court has "breathed new life" into Bobcats Owner Michael Jordan’s legal battle with Jewel-Osco "over a congratulatory ad it ran when he was inducted" into the Basketball HOF in '09. Jordan filed a $5M lawsuit against Jewel and also sued supermarket chain Dominick’s, which ran a congratulatory ad in one of its magazines, "calling Jordan 'a cut above' near a coupon for steak." A judge in '12 found that the Jewel ad "was 'noncommercial speech' protected by the First Amendment." However, a 7th Circuit appeals court on Wednesday "reversed that ruling ... allowing the case to move forward" (CHICAGO TRIBUNE, 2/21).