SBD/February 21, 2014/Marketing and Sponsorship
Derek Jeter Merchandise Selling Quickly Online Since Retirement Announcement
Published February 21, 2014
Fanatics.com, since Yankees SS Derek Jeter announced his retirement, "has sold more Jeter stuff" than any other MLBer, according to figures cited by Darren Rovell of ESPN. Rovell said of a report that the dirt Jeter plays on would be sold, "They will be selling everything … (and) you can imagine that he's going to have multiple jerseys, not only for the last couple games, but they're going to be selling everything. When you think about Yankees and collectables and you think about guys who generate the most money from a collectables standpoint in all of baseball, retired and current, they're all Yankees. … Yes, you can expect a ton of collectables to come our way." Rovell said playing for the Yankees and winning championships will allow Jeter to "survive and probably make more than any active baseball player for the first three or four years post-retirement if he wants to do it." Rovell: "Simply, he can still stay the most marketable player in baseball even when he retires" ("OTL," ESPN, 2/19).
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