Menu
Marketing and Sponsorship

Reebok Selects Venables Bell & Partners For Global Creative After Review

Reebok has selected Venables Bell & Partners, S.F., "as its new global lead agency after a review," according to Morrison & Pathak of AD AGE. The account had "flip-flopped between Omnicom's DDB and Dentsu's McGarrybowen over the course of the last decade." DDB said that it "declined to participate in the review, though it's believed that the agency will remain on the brand's global roster in some capacity for digital work in Europe." It is "understood that other contenders in the review" included Goodby Silverstein & Partners, S.F., and Mother, N.Y.. adidas-owned Reebok has "dropped its measured media spending considerably in recent years." Kantar Media data showed that the company in '11 spent $62.5M on U.S. "measured media on Reebok," and decreased spending to $39.2M in '12. The brand in the "first nine months" of '13 spent $16.1M. Sales at Reebok "rose 5% during the most recent quarter" (ADAGE.com, 2/19). Venables' other accounts include Audi of America, Intel and Skyy vodka (ADWEEK.com, 2/19).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/02/20/Marketing-and-Sponsorship/Reebok.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/02/20/Marketing-and-Sponsorship/Reebok.aspx

CLOSE