Out-of-home viewers spent more time engaged with Fox’ telecast of Super Bowl XLVIII on Feb. 2 than did in-home viewers, according to an analysis of viewing data by THE DAILY. A total of 188.8 million viewers were exposed to the Super Bowl XLVIII telecast in the U.S., including 146 million “permanent” residents -- meaning people who live in the home where the game was on TV. Another 25 million incremental viewers -- meaning guests of those permanent residents -- watched the game in those homes. Looking at out-of-home viewers (those subscribing to Nielsen’s mobile Personal People Meter), another 17.4 million viewers watched the telecast in a bar, restaurant, etc. Data also showed that use of a second screen continues to grow for big events. Some 384,000 users streamed the game via Fox Sports Go as the sole means of watching the game.
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BREAKDOWN OF FOX' SUPER BOWL XLVIII VIEWING
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| TYPE OF VIEWER |
VIEWERS (000)
|
| Permanent residents watching in their own home |
146,012
|
| Visitors exposed to telecast at someone else's home |
24,968
|
| Out-of-home viewers watching game (and subscribe to Nielsen's mobile Personal People Meter) |
17,447
|
Watched online/mobile stream as sole means of watching game
|
384
|
