SBD/February 17, 2014/Franchises

Dodgers Unveil Plans To Increase Price Of Parking At Dodger Stadium To $15

Dodgers President & CEO Stan Kasten on Friday said that the price of general-admission parking at Dodger Stadium this season will go up from $10 to $15 as part of a plan to "improve the flow of traffic into the ballpark," according to Dylan Hernandez of the L.A. TIMES. The Dodgers "will continue offering $10 general-admission parking passes, but only to fans who purchase them in advance." Kasten: "The main bottleneck we have is transactions at the gates. ... This is in the name of providing an incentive to get your passes in advance." The Dodgers last year "experimented with offering free parking for cars with four or more people in them" (LATIMES.com, 2/14). In L.A., Steve Dilbeck noted "one of the first things Guggenheim Baseball Management did when it took over the team was to drop the cost of parking back to $10." But now, as they "begin their second full season of ownership, they are immediately going backward." The "absurdity of all this is how" Kasten "wrapped it around the guise of improving traffic flow." Dilbeck: "I will now pause 10 seconds to allow you to stop laughing." The increase is a "really bad idea" (LATIMES.com, 2/14).
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