Phelps Coming Out Of Retirement Spieth's Masters Breakout Huge For Under Armour Concerns Over Rio Olympics Prep Mounting USOC Hopes To Narrow '24 Bid List IOC's Bach Appoints New Commission Heads Under Armour Makes Foray Into NASCAR USA Luge Elects 11-Person BOD Nike Dominates NCAA Tourney Representation UA Looks To Curry To Grow Basketball Biz Auburn's Under Armour Ties Questioned
Upcoming Conferences and Events
SBD/February 14, 2014/Olympics
Sources: Design Flaw In Under Armour Suits May Be Slowing Down U.S. Speedskaters
Published February 14, 2014
MANY FACTORS DETERMINE SUCCESS: U.S. Speedskating Exec Dir Ted Morris indicated that “many factors determine Olympic success.” He said in a statement, “We are constantly making adjustments to improve results.” Haley added that many skaters “have posted personal-best sea-level heat times, split times or race times this week.” Baltimore-based advertising and marketing firm IMRE Dir of Sports Marketing Matt Saler said that he “didn’t believe questions raised over the suit would hurt the Under Armour brand.” Saler: “It’s not a type of clothing material that’s purchased by the mainstream consumer, and I don’t think most Olympics fans would associate Under Armour with the reason the athlete is not medaling” (Baltimore SUN, 2/14).