Utah Pleased With New Under Armour Perks Fanatics, UA Team For MLB Jerseys Starting In '20 Utah Extends UA Deal For 10 More Years LA 2024 Strengthens Olympic Bid Former USATF Staffers Question Max Seigel's Practices Could Three-On-Three Basketball Join Olympic Program? LA 2024 Bid Gets $250M Guarantee From State Under Armour Providing UAB Apparel L.A. Council Questions Revised '24 Olympic Plans NHL Could Skip '18 Games, Return For Beijing
SBD/February 14, 2014/Olympics
Sources: Design Flaw In Under Armour Suits May Be Slowing Down U.S. Speedskaters
Published February 14, 2014
MANY FACTORS DETERMINE SUCCESS: U.S. Speedskating Exec Dir Ted Morris indicated that “many factors determine Olympic success.” He said in a statement, “We are constantly making adjustments to improve results.” Haley added that many skaters “have posted personal-best sea-level heat times, split times or race times this week.” Baltimore-based advertising and marketing firm IMRE Dir of Sports Marketing Matt Saler said that he “didn’t believe questions raised over the suit would hurt the Under Armour brand.” Saler: “It’s not a type of clothing material that’s purchased by the mainstream consumer, and I don’t think most Olympics fans would associate Under Armour with the reason the athlete is not medaling” (Baltimore SUN, 2/14).