IOC To Make Hosts Sign Non-Discrimination Clause USOC Pressing Forward With '24 Bid Adidas Struggling In U.S. Market Could DC Olympic Stadium Be 'Skins New Home? Ted Leonsis, DC '24 Organizers Make Pitch Under Armour Signs Emmanuel Mudiay Boston Could Have Edge In '24 Bid Nike-Under Armour Rivalry Growing Under Armour-Notre Dame Deal Benefits Both Details Emerge For Maryland-Under Armour Deal
Upcoming Conferences and Events
SBD/February 14, 2014/Olympics
Sources: Design Flaw In Under Armour Suits May Be Slowing Down U.S. Speedskaters
Published February 14, 2014
MANY FACTORS DETERMINE SUCCESS: U.S. Speedskating Exec Dir Ted Morris indicated that “many factors determine Olympic success.” He said in a statement, “We are constantly making adjustments to improve results.” Haley added that many skaters “have posted personal-best sea-level heat times, split times or race times this week.” Baltimore-based advertising and marketing firm IMRE Dir of Sports Marketing Matt Saler said that he “didn’t believe questions raised over the suit would hurt the Under Armour brand.” Saler: “It’s not a type of clothing material that’s purchased by the mainstream consumer, and I don’t think most Olympics fans would associate Under Armour with the reason the athlete is not medaling” (Baltimore SUN, 2/14).