LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Trump Victory Raises Questions For LA 2024 Bid Canadian Olympic Committee To Invest $37M LA 2024 Strengthens Olympic Bid Former USATF Staffers Question Max Seigel's Practices
SBD/February 14, 2014/Olympics
P&G Seen As Winner On Social Media During Sochi Games, With Visa, Samsung Next
Published February 14, 2014
PRIDE & PREJUDICE: In Toronto, Rosie DiManno writes the Olympics are "really an advertising lollapalooza." Close association with the Sochi Games "has been a double-edged sword, however, with demonstrations against Russia’s anti-gay laws beaming in on sponsors to show their displeasure" (TORONTO STAR, 2/14). The GLOBE & MAIL's Susan Krashinsky wrote as the public "raises concerns over Russia’s anti-gay policies ... very few advertisers have taken the opportunity to step up and show support for the LGBT community." Krashinsky: "So why, during an Olympic Games that have highlighted concerns over discrimination and violence against gays, have Canadian advertisers not made a message of support part of their campaign plans? Is it a missed opportunity?" (GLOBE & MAIL, 2/14).
SHOP TIL YOU DROP: The GLOBE & MAIL's Marina Strauss notes Canadian Tire Corp.'s "decision last year to sponsor the Canadian Olympic Team is helping the Toronto-based merchant trumpet its homegrown roots during the Sochi Games in the face of fierce foreign competition." Canadian Tire on Thursday reported Q4 results "that surpassed analysts’ forecasts for the fifth straight quarter" (GLOBE & MAIL, 2/14).