SBD/February 13, 2014/Franchises

Beckham Considering "Miami Vice" Moniker For MLS Team Along With Two Other Options

A few ideas for names "have surfaced" for David Beckham's Miami-based MLS expansion club, including the Vice, the Current and an "undisclosed name tied to a corporate sponsor," according to sources cited by Matt Porter of the PALM BEACH POST. Those are "not necessarily the only names the Beckham group is considering," but those three names were "used by the group in its recent presentations to the City of Miami, Miami-Dade County and potential investors." Images also were "part of those pitches, including a mock-up of a potential logo and a potential uniform" for the club. The logo for a team called "Miami Vice" includes "dark gray and aqua colors, with soft pink accents." The letters ‘M’ and ‘V’ "form a badge, with an upward-struck soccer ball in the foreground." The kit "features an aqua shirt and dark gray shorts with soft pink stripes." The logo and uniforms "were designed for the presentation only and are not likely the final version," but the colors "are expected to be the same." A marketing slogan for the presentation was "Welcome Home Soccer" (PALM BEACH POST, 2/13).

CHARMING OR CHEESY? In L.A., Chuck Schilken writes although Beckham "knows what he's doing," he should not trust his instinct "if his gut is telling him to name and fashion the team after a cheesy cop show from nearly three decades ago." Schilken writes of the three proposed names, "Great, options, huh? At least Miami Sound Machine appears to have not made the short list" (, 2/12).
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