Quote of the Day
"The cross-platform viewing, the way people are viewing not just the Olympics but all of our programming, is really what the future is going to be"-– NBCUniversal President of Research & Media Development Alan Wurtzel, on the network’s findings from the Sochi Games. ((L.A. TIMES, 2/13))
NBC Sports execs "were decidedly pleased with the performance of the Sochi Winter Olympics, thus far," according to Michael O’Connell of the HOLLYWOOD REPORTER. The seventh day of Sochi coverage saw ratings approaching the '10 Vancouver Games, and, "with multiple platforms, they're breaking records." The "negatives of Sochi” have “not seemed to deter viewers." NBCUniversal President of Research & Media Development Alan Wurtzel said, "Our viewers were totally aware of all that, but a total 87 percent said it didn't matter to them." Over the weekend, 44% of viewers who said that hearing results prior to Sunday coverage indicated that it "would have no impact on their intent" to watch ( HOLLYWOODREPORTER.com, 2/13 ). In ...
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