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SBD/February 10, 2014/Facilities
Construction On "Daytona Rising" Project Slows As Track Prepares For Speedweeks
Published February 10, 2014
GAZE INTO THE CRYSTAL BALL: In Daytona Beach, Jeffrey Cassady previewed what the completed DIS renovations will look like in '16, noting the speedway's exterior will include a "new facade -- complete with a quarter-mile-long 'Daytona International Speedway' sign -- designed to evoke images of the speeding cars that can be found on the track." The building "will be difficult to recognize." Rossetti Design Principal Jim Renne, whose architectural firm designed the speedway's renovations, said, "There is actually a facade that grandstands don't typically have." He added that the surface of the facade will "bend and angle to give the building the look of a racing automobile in motion" (Daytona Beach NEWS-JOURNAL, 2/9).