While the Bucks' front office is "actively watching and participating in the community debate" regarding a new arena, Chief Revenue Officer Ted Loehrke and Exec VP/Business Operations John Steinmiller said that they are "investing on the digital side of the franchise with improvements on the team's website and on social media," according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Loehrke and Steinmiller said that group sales also "have been beefed up." In addition, the Bucks "have tried to be clever and creative with various promotions." Steinmiller said that the team has "reached out to the campuses at Marquette, Milwaukee School of Engineering and the University of Wisconsin-Milwaukee in the hopes of finding new, young fans." The Bucks said that they will "make lemonade out of a lemon season by generating fan interest" in the NBA Draft lottery. Walker wrote it is a "difficult balancing act for a team with an uncertain future: trying to get fans in the door now and getting ready for the next chapter in the franchise." The Bucks' lease at the BMO Harris Bradley Center runs until '17, and Exec VP/Business Administration Ron Walter said that the lease extension signed in '12 is "a bridge to a new facility, and it appears the NBA will hold the Bucks to that" (JSONLINE.com, 2/6).
