Angels End Lease Talks With Anaheim Barclays Center Not Yet Fit For Islanders Games Westbrook's New Line Tests Fashion Boundaries Suns Owner Sarver Enters 10th Season NBA Franchise Notes Red Wings Break Ground On Arena Project Colorado State Stadium Falling Short Ole Miss, Mississippi State Upgrading Facilities Clippers Will Be Microsoft Loyal Under Ballmer Facility Notes
Upcoming Conferences and Events
SBD/February 6, 2014/Facilities
Pelicans Ink 10-Year Arena Naming-Rights Deal With Louisiana-Based Smoothie King
Published February 6, 2014
DEAL DETAILS: In Baton Rouge, Ramon Antonio Vargas notes Pelicans officials "portrayed Smoothie King’s sponsorship as the franchise’s latest move to independently generate revenue following a deal designed to free the state of Louisiana from making payments to the team each year." Lauscha said, "It’s a win-win on that (long-term) financial viability (of the team). It’s a win-win for the state of Louisiana -- and it’s really a win-win because it’s a Louisiana company that we’re dealing with here.” O'Keefe said the timing of the deal "was purposeful." Vargas notes the "process that culminated with Smoothie King kicked off last year" when O'Keefe "attended a downtown luncheon and sat next to" Pelicans and Saints Vice Chair Rita Benson LeBlanc. O’Keefe said that he "introduced himself to LeBlanc and expressed an interest in a corporate sponsorship" (Baton Rouge ADVOCATE, 2/6).