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SBD/February 6, 2014/Facilities
Pelicans Ink 10-Year Arena Naming-Rights Deal With Louisiana-Based Smoothie King
Published February 6, 2014
DEAL DETAILS: In Baton Rouge, Ramon Antonio Vargas notes Pelicans officials "portrayed Smoothie King’s sponsorship as the franchise’s latest move to independently generate revenue following a deal designed to free the state of Louisiana from making payments to the team each year." Lauscha said, "It’s a win-win on that (long-term) financial viability (of the team). It’s a win-win for the state of Louisiana -- and it’s really a win-win because it’s a Louisiana company that we’re dealing with here.” O'Keefe said the timing of the deal "was purposeful." Vargas notes the "process that culminated with Smoothie King kicked off last year" when O'Keefe "attended a downtown luncheon and sat next to" Pelicans and Saints Vice Chair Rita Benson LeBlanc. O’Keefe said that he "introduced himself to LeBlanc and expressed an interest in a corporate sponsorship" (Baton Rouge ADVOCATE, 2/6).