SBD/February 6, 2014/Classified Advertisements

SBJ In-Depth: Social and Digital Media

Social and digital media provide a vital link to consumers and the opportunity for deeper relationships. Making those connections pay off requires smart thinking by marketers and a willingness to experiment with fresh approaches. We’ll look at the platforms that are drawing the most attention and the different ways they’re playing out in sports. From tweets to video, where is the industry focusing its attention?

Publishing Date: March 3 Ad Close: Feb. 18 Materials Close: Feb. 19. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or
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