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SBD/February 4, 2014/Marketing and Sponsorship
Super Bowl Roundup: Seahawks Gear In High Demand Following Rout Of Broncos
Published February 4, 2014
|Seahawks lighters mark first time Bic
has commemorated a Super Bowl win
KING THOMAS: In Portland, Allan Brettman notes Seahawks S Earl Thomas, who is sponsored by Jordan Brand, "wore a special edition Jordan Brand football cleat" during Super Bowl XLVIII. In addition, Jordan Brand in advance of the game "sought inspiring tweets from Thomas' fans to transfer to his game-time adhesive tape" and "produced a video about the effort." It "appears from the video" that Thomas "received the tape Friday night at the Flight 23 store" in Manhattan, where he "said his thank you to fans" (Portland OREGONIAN, 2/4).
BURNING COUCHES: In DC, J.D. Harrison reports Houston-based Gallery Furniture over the past few weeks "ran a promotion promising customers a full refund on any purchase of more than $6,000" if the Seahawks won the Super Bowl. As a result, "hundreds of patrons flocked to the store." Store Owner Jim McIngvale "lost big -- to the tune" of $7M (WASHINGTON POST, 2/4). In Houston, Jayme Fraser reported McIngvale had "vowed 'never to do another contest' after losing $685,000 on a promotion giving away free furniture to 100 customers who correctly guessed the winners of both the AFC and NFC championship games." McIngvale said that he "did not take out any insurance" to cover the Super Bowl promotion. He added that while the $7M is "his biggest loss of any contest, he prefers to consider it an investment" (HOUSTON CHRONICLE, 2/3).