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SBD/February 4, 2014/Franchises
MLSE's Tanenbaum: Toronto FC Signings Show Commitment To Winning Over Profit
Published February 4, 2014
DRAWING THE LINE: In Toronto, Kurtis Larson reports TFC "will release a final block of 500 season tickets" today before "capping its season-ticket base at 17,000. The club has "enjoyed a league-leading renewal rate of 95% among existing season-seat holders on top of selling an additional 2,700 new seats" ahead of the '14 season. Maybe "more impressive is the fact the club has done this in a fraction of the time fellow MLS clubs have." MLS teams "typically open up ticket renewals in October," but TFC "elected to hold off until after fans witnessed its off-season transformation" (TORONTO SUN, 2/4).