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SBD/February 4, 2014/Finance
Learfield Sports Acquires Nelligan Sports, Upping Stakes In Competition With IMG College
Published February 4, 2014
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NELLIGAN TO STAY ON: Brown said that T.J. Nelligan, who founded Nelligan Sports in '99 and currently serves as Chair & CEO, will retain a leadership position and remain a primary contact for many of the schools that he originally signed. He added that there is not expected to be much attrition from the merger of the two companies. Like Learfield, Nelligan has a sales staff that operates on the campus of each of its school properties. The addition of Nelligan’s 85 employees will bring Learfield’s employee count to 485. Brown said, "We don’t have a lot of overlap." One of the primary differences between Learfield and Nelligan is the way they structure their contracts with the schools. Learfield typically pays the school an annual guarantee and then pays a revenue share once certain sales thresholds are met. Nelligan’s deals, with some exceptions, are profit shares with the schools.