SBD/January 31, 2014/Research and Ratings

Super Bowl Looks For Audience Increase After Last Year Was First Decline Since '05

Fox’ telecast of Super Bowl XLVIII will look for an increase on last year’s Ravens-49ers matchup on CBS, which was the first time since ’05 that the Super Bowl saw a year-over-year audience decline. Despite the decline last year, the past four Super Bowls have been the four most-viewed TV programs in U.S. history. The Giants-Patriots matchup on NBC in ’12 remains the most-viewed Super Bowl with 111.3 million viewers. The 49ers-Bengals matchup on CBS in ’82 remains the highest-rated Super Bowl with a 49.1 rating (85.2 million viewers) (THE DAILY).

SUPER BOWL AUDIENCE TREND
YEAR
SUPER BOWL
NETWORK
RATING
VIEWERS (000)
MATCHUP
'13
XLVII
CBS
46.3
108,414
Ravens-49ers
'12
XLVI
NBC
47.0
111,346
Giants-Patriots
'11
XLV
Fox
46.0
111,010
Packers-Steelers
'10
XLIV
CBS
45.0
106,476
Saints-Colts
'09
XLIII
NBC
42.0
98,732
Steelers-Cardinals
'08
XLII
Fox
43.1
97,448
Giants-Patriots
'07
XLI
CBS
42.6
93,184
Colts-Bears
'06
XL
ABC
41.6
90,745
Steelers-Seahawks
'05
XXXIX
Fox
41.1
86,072
Patriots-Eagles
'04
XXXVIII
CBS
41.4
89,795
Patriots-Panthers
'03
XXXVII
ABC
40.7
88,637
Buccaneers-Raiders
'02
XXXVI
Fox
40.4
86,801
Patriots-Rams
'01
XXXV
CBS
40.4
84,335
Ravens-Giants
'00
XXXIV
ABC
43.3
88,465
Rams-Titans
'99
XXXIII
Fox
40.2
83,720
Broncos-Falcons
'98
XXXII
NBC
44.5
90,000
Broncos-Packers
'97
XXXI
Fox
43.3
87,870
Packers-Patriots
'96
XXX
NBC
46.0
94,080
Cowboys-Steelers
'95
XXIX
ABC
41.3
83,420
49ers-Chargers
'94
XXVIII
NBC
45.5
90,000
Cowboys-Bills
'93
XXVII
NBC
45.1
90,990
Cowboys-Bills
'92
XXVI
CBS
40.3
79,590
Redskins-Bills
'91
XXV
ABC
41.9
79,510
Giants-Bills
'90
XXIV
CBS
39.0
73,852
49ers-Broncos
'89
XXIII
NBC
43.5
81,590
49ers-Bengals
'88
XXII
ABC
41.9
80,140
Redskins-Broncos
'87
XXI
CBS
45.8
87,190
Giants-Broncos
'86
XX
NBC
48.3
92,570
Bears-Patriots
'85
XIX
ABC
46.4
85,530
49ers-Dolphins
'84
XVIII
CBS
46.4
77,620
Raiders-Redskins
'83
XVII
NBC
48.6
81,770
Redskins-Dolphins
'82
XVI
CBS
49.1
85,240
49ers-Bengals
'81
XV
NBC
44.4
68,290
Raiders-Eagles
'80
XIV
CBS
46.3
76,240
Steelers-Rams
'79
XIII
NBC
47.1
74,740
Steelers-Cowboys
'78
XII
CBS
47.2
78,940
Cowboys-Broncos
'77
XI
NBC
44.4
62,050
Raiders-Vikings
'76
X
CBS
42.3
57,710
Steelers-Cowboys
'75
IX
NBC
42.4
56,050
Steelers-Vikings
'74
VIII
CBS
41.6
51,700
Dolphins-Vikings
'73
VII
NBC
42.7
53,320
Dolphins-Redskins
'72
VI
CBS
44.2
56,640
Cowboys-Dolphins
'71
V
NBC
39.9
46,040
Colts-Cowboys
'70
IV
CBS
39.4
44,270
Chiefs-Vikings
'69
III
NBC
36.0
41,660
Jets-Colts
'68
II
CBS
36.8
39,120
Packers-Raiders
'67*
I
CBS
22.6
26,750
Packers-Chiefs
'67*
I
NBC
18.5
24,430
Packers-Chiefs
 

NOTE: * = Super Bowl I was simulcast on CBS and NBC.

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