The Pro Bowl, which had strong competition from the Grammys, drew its lowest audience this year since ’09, when the game also went up against the music awards ceremony. NBC finished with a 6.6 rating and 11.4 million viewers on Sunday night, down from a 7.1 rating and 12.2 million viewers last year, when there was no competition from the Grammys.
|
PRO BOWL AUDIENCE TREND
|
|
YEAR
|
NETWORK
|
RATING
|
VIEWERS (000)
|
|
'14
|
NBC
|
6.6
|
11,378
|
|
'13
|
NBC
|
7.1
|
12,156
|
|
'12
|
NBC
|
7.3
|
12,498
|
|
'11
|
Fox
|
7.7
|
13,406
|
|
'10
|
ESPN
|
7.1
|
12,297
|
|
'09
|
NBC
|
5.4
|
8,798
|
|
'08
|
Fox
|
6.3
|
9,971
|
|
'07
|
CBS
|
4.6
|
6,983
|
|
'06
|
ESPN
|
3.7
|
5,964
|
|
'05
|
ESPN
|
4.1
|
6,161
|
|
|
|
|
|
SNOW PLOW: The Winter X Games averaged 1.03 million viewers for seven telecasts across ABC and ESPN, down 3% from nine telecasts last year. There was a significant drop for the X Games’ Sunday night audience, as ESPN had strong competition from the Grammys and Pro Bowl. However, ABC’s lone telecast on Saturday afternoon averaged 1.7 million viewers, up 30% from the net’s telecast last year.
|
WINTER X GAMES VIEWERSHIP TREND
|
|
YEAR
|
NETWORKS
|
TELECASTS
|
AVG. VIEWERS (000)
|
|
'14
|
ESPN, ABC
|
7
|
1,032
|
|
'13
|
ESPN, ABC
|
9
|
1,065
|
|
'12
|
ESPN, ESPN2, ABC
|
11
|
1,280
|
|
'11
|
ESPN, ESPN2
|
8
|
998
|
|
'10
|
ESPN, ESPN2
|
8
|
1,188
|
|
'09
|
ESPN, ABC
|
11
|
1,398
|
|
'08
|
ESPN, ABC
|
11
|
1,336
|
|
'07
|
ESPN, ABC
|
9
|
1,135
|
|
'06
|
ESPN, ABC
|
9
|
1,304
|
|
'05
|
ESPN, ABC
|
7
|
1,001
|
|
|
|
|
|
FIGHT NIGHT: UFC on Fox 10 drew a 1.9 rating and 3.17 million viewers for Benson Henderson’s win over Josh Thomson last Saturday night. Those figures are well below the previous two UFC on Fox telecasts that involved Henderson (Dec. 8, 2012 and April 20, 2013). The audience also is down 21% and 25%, respectively, from UFC on Fox 6, which featured Demetrious Johnson-John Dodson in the same window last year. Through 10 UFC telecasts, Fox is averaging 3.49 million viewers.
|
AUDIENCE FOR UFC ON FOX
|
|
EVENT
|
DATE
|
HEADLINE FIGHT |
RATING
|
VIEWERS (000)
|
|
1
|
11/12/11
|
Junior Dos Santos-Cain Velasquez |
3.1
|
5,675
|
|
2
|
1/28/12
|
Rashad Evans-Phil Davis |
2.6
|
4,661
|
|
3
|
5/5/12
|
Nate Diaz-Jim Miller |
1.5
|
2,418
|
|
4
|
8/4/12
|
Shogun Rua-Brandon Vera |
1.4
|
2,436
|
|
5
|
12/8/12
|
Benson Henderson-Nate Diaz |
2.5
|
4,392
|
|
6
|
1/26/13
|
Demetrious Johnson-John Dodson |
2.4
|
4,219
|
|
7
|
4/20/13
|
Benson Henderson-Gilbert Melendez |
2.2
|
3,742
|
|
8
|
7/27/13
|
Demetrious Johnson-John Moraga |
1.5
|
2,384
|
|
9
|
12/14/13
|
Demetrious Johnson-Joseph Benavidez |
1.7
|
2,836
|
|
10
|
1/25/14
|
Benson Henderson-Josh Thomson |
1.9
|
3,169
|
| |
|
|
|
|
NOTES: ESPN finished with a 2.4 rating and 3.864 million viewers for Wednesday night’s Thunder-Heat matchup, marking the net’s best NBA regular-season audience of the season, and best since Heat-Bulls averaged 3.896 million viewers on March 27, 2013. Season-to-date, ESPN is averaging 1.81 million viewers for NBA games, down 2% from the same point last year.
The charts below list final ratings from recent sports telecasts.
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
| NFL Pro Bowl |
1/26
|
NBC
|
7:30-10:47pm
|
6.6
|
11,378
|
| "Cris Collinsworth Sunday Night Football Special" |
1/26
|
NBC
|
7:00-7:30pm
|
3.6
|
5,555
|
| NBA: Lakers-Knicks |
1/26
|
ABC
|
3:30-6:00pm
|
2.8
|
4,371
|
| NBA: Spurs-Heat |
1/26
|
ABC
|
1:00-3:30pm
|
2.4
|
3,546
|
| PGA Tour: Farmers Insurance Open: Final Round |
1/26
|
CBS
|
3:02-6:44pm
|
2.3
|
n/a
|
| "UFC on Fox 10": Benson Henderson d. Josh Thomson |
1/25
|
Fox
|
8:00-10:27pm
|
1.9
|
3,169
|
| PGA Tour: Farmers Insurance Open: Third Round |
1/25
|
CBS
|
3:10-6:30pm
|
1.6
|
n/a
|
| "Shaun White: Russia Calling" |
1/25
|
NBC
|
8:00-9:00pm
|
1.3
|
2,145
|
| NHL: Rangers-Devils (Coors Light Stadium Series) |
1/26
|
NBC
|
1:27-4:30pm
|
1.3
|
2,079
|
| Winter X Games |
1/25
|
ABC
|
4:00-6:01pm
|
1.1
|
1,715
|
| College Basketball: Syracuse-Miami |
1/25
|
CBS
|
1:00-3:10pm
|
1.1
|
n/a
|
| PBR: Express Employment Professional Invitational |
1/26
|
CBS
|
12:00-1:00pm
|
1.0
|
n/a
|
| Skiing: Freestyle World Cup |
1/25
|
NBC
|
3:00-4:00pm
|
0.8
|
1,391
|
| "NBA Countdown" |
1/26
|
ABC
|
12:30-1:00pm
|
0.9
|
1,352
|
| Mecum Auto Auctions: Kissimmee |
1/26
|
NBC
|
4:30-5:00pm
|
0.8
|
1,269
|
| USA Sevens Rugby |
1/26
|
NBC
|
5:00-6:00pm
|
0.8
|
1,233
|
| "NHL Pregame Show" |
1/26
|
NBC
|
12:30-1:27pm
|
0.8
|
1,209
|
| Skiing: U.S. Grand Prix |
1/25
|
NBC
|
2:00-3:00pm
|
0.7
|
1,110
|
| USA Sevens Rugby |
1/25
|
NBC
|
4:00-6:00pm
|
0.6
|
969
|
| Int'l Auto Show |
1/25
|
NBC
|
1:00-2:00pm
|
0.6
|
847
|
| Tudor United SportsCar Championship: Rolex 24 at Daytona |
1/25
|
Fox
|
2:00-4:00pm
|
0.5
|
791
|
| Liga MX: Tigres UANL-UNAM Pumas |
1/25
|
UniMas
|
7:54-9:59pm
|
0.4
|
785
|
| College basketball (Women's): Minnesota-Penn State |
1/26
|
CBS
|
1:00-3:02pm
|
0.5
|
n/a
|
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
| College Basketball: Michigan-Michigan State |
1/25
|
ESPN
|
7:00-9:17pm
|
1.7
|
2,968
|
| NBA: Lakers-Heat |
1/23
|
TNT
|
8:00-10:39pm
|
1.7
|
2,651
|
| College Basketball: Indiana-Michigan State |
1/21
|
ESPN
|
7:00-9:22pm
|
1.3
|
1,960
|
| NBA: Thunder-Spurs |
1/22
|
ESPN
|
8:00-10:47pm
|
1.2
|
1,865
|
| College Basketball: Texas A&M-Kentucky |
1/21
|
ESPN
|
8:22-11:12pm
|
1.0
|
1,566
|
| NBA: Pacers-Warriors |
1/20
|
TNT
|
10:40pm-1:14am
|
1.1
|
1,558
|
| NBA: Nets-Celtics |
1/26
|
ESPN
|
6:28-9:08pm
|
1.0
|
1,520
|
| NBA: Nuggets-Trail Blazers |
1/23
|
TNT
|
10:39pm-1:23am
|
1.0
|
1,474
|
| NBA: Pacers-Suns |
1/22
|
ESPN
|
10:47pm-1:14am
|
1.0
|
1,372
|
| NBA: Clippers-Bulls |
1/24
|
ESPN
|
8:04-10:27pm
|
0.9
|
1,326
|
