SBD/January 31, 2014/Media

Final Ratings: Pro Bowl Down Against Grammys; Winter X Games Off From '13

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The Pro Bowl, which had strong competition from the Grammys, drew its lowest audience this year since ’09, when the game also went up against the music awards ceremony. NBC finished with a 6.6 rating and 11.4 million viewers on Sunday night, down from a 7.1 rating and 12.2 million viewers last year, when there was no competition from the Grammys.

PRO BOWL AUDIENCE TREND
YEAR
NETWORK
RATING
VIEWERS (000)
'14
NBC
6.6
11,378
'13
NBC
7.1
12,156
'12
NBC
7.3
12,498
'11
Fox
7.7
13,406
'10
ESPN
7.1
12,297
'09
NBC
5.4
8,798
'08
Fox
6.3
9,971
'07
CBS
4.6
6,983
'06
ESPN
3.7
5,964
'05
ESPN
4.1
6,161

SNOW PLOW: The Winter X Games averaged 1.03 million viewers for seven telecasts across ABC and ESPN, down 3% from nine telecasts last year. There was a significant drop for the X Games’ Sunday night audience, as ESPN had strong competition from the Grammys and Pro Bowl. However, ABC’s lone telecast on Saturday afternoon averaged 1.7 million viewers, up 30% from the net’s telecast last year.

WINTER X GAMES VIEWERSHIP TREND
YEAR
NETWORKS
TELECASTS
AVG. VIEWERS (000)
'14
ESPN, ABC
7
1,032
'13
ESPN, ABC
9
1,065
'12
ESPN, ESPN2, ABC
11
1,280
'11
ESPN, ESPN2
8
998
'10
ESPN, ESPN2
8
1,188
'09
ESPN, ABC
11
1,398
'08
ESPN, ABC
11
1,336
'07
ESPN, ABC
9
1,135
'06
ESPN, ABC
9
1,304
'05
ESPN, ABC
7
1,001

FIGHT NIGHT: UFC on Fox 10 drew a 1.9 rating and 3.17 million viewers for Benson Henderson’s win over Josh Thomson last Saturday night. Those figures are well below the previous two UFC on Fox telecasts that involved Henderson (Dec. 8, 2012 and April 20, 2013). The audience also is down 21% and 25%, respectively, from UFC on Fox 6, which featured Demetrious Johnson-John Dodson in the same window last year. Through 10 UFC telecasts, Fox is averaging 3.49 million viewers.

AUDIENCE FOR UFC ON FOX
EVENT
DATE
HEADLINE FIGHT
RATING
VIEWERS (000)
1
11/12/11
Junior Dos Santos-Cain Velasquez
3.1
5,675
2
1/28/12
Rashad Evans-Phil Davis
2.6
4,661
3
5/5/12
Nate Diaz-Jim Miller
1.5
2,418
4
8/4/12
Shogun Rua-Brandon Vera
1.4
2,436
5
12/8/12
Benson Henderson-Nate Diaz
2.5
4,392
6
1/26/13
Demetrious Johnson-John Dodson
2.4
4,219
7
4/20/13
Benson Henderson-Gilbert Melendez
2.2
3,742
8
7/27/13
Demetrious Johnson-John Moraga
1.5
2,384
9
12/14/13
Demetrious Johnson-Joseph Benavidez
1.7
2,836
10
1/25/14
Benson Henderson-Josh Thomson
1.9
3,169
         

NOTES: ESPN finished with a 2.4 rating and 3.864 million viewers for Wednesday night’s Thunder-Heat matchup, marking the net’s best NBA regular-season audience of the season, and best since Heat-Bulls averaged 3.896 million viewers on March 27, 2013. Season-to-date, ESPN is averaging 1.81 million viewers for NBA games, down 2% from the same point last year.

The charts below list final ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NFL Pro Bowl
1/26
NBC
7:30-10:47pm
6.6
11,378
"Cris Collinsworth Sunday Night Football Special"
1/26
NBC
7:00-7:30pm
3.6
5,555
NBA: Lakers-Knicks
1/26
ABC
3:30-6:00pm
2.8
4,371
NBA: Spurs-Heat
1/26
ABC
1:00-3:30pm
2.4
3,546
PGA Tour: Farmers Insurance Open: Final Round
1/26
CBS
3:02-6:44pm
2.3
n/a
"UFC on Fox 10": Benson Henderson d. Josh Thomson
1/25
Fox
8:00-10:27pm
1.9
3,169
PGA Tour: Farmers Insurance Open: Third Round
1/25
CBS
3:10-6:30pm
1.6
n/a
"Shaun White: Russia Calling"
1/25
NBC
8:00-9:00pm
1.3
2,145
NHL: Rangers-Devils (Coors Light Stadium Series)
1/26
NBC
1:27-4:30pm
1.3
2,079
Winter X Games
1/25
ABC
4:00-6:01pm
1.1
1,715
College Basketball: Syracuse-Miami
1/25
CBS
1:00-3:10pm
1.1
n/a
PBR: Express Employment Professional Invitational
1/26
CBS
12:00-1:00pm
1.0
n/a
Skiing: Freestyle World Cup
1/25
NBC
3:00-4:00pm
0.8
1,391
"NBA Countdown"
1/26
ABC
12:30-1:00pm
0.9
1,352
Mecum Auto Auctions: Kissimmee
1/26
NBC
4:30-5:00pm
0.8
1,269
USA Sevens Rugby
1/26
NBC
5:00-6:00pm
0.8
1,233
"NHL Pregame Show"
1/26
NBC
12:30-1:27pm
0.8
1,209
Skiing: U.S. Grand Prix
1/25
NBC
2:00-3:00pm
0.7
1,110
USA Sevens Rugby
1/25
NBC
4:00-6:00pm
0.6
969
Int'l Auto Show
1/25
NBC
1:00-2:00pm
0.6
847
Tudor United SportsCar Championship: Rolex 24 at Daytona
1/25
Fox
2:00-4:00pm
0.5
791
Liga MX: Tigres UANL-UNAM Pumas
1/25
UniMas
7:54-9:59pm
0.4
785
College basketball (Women's): Minnesota-Penn State
1/26
CBS
1:00-3:02pm
0.5
n/a
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
College Basketball: Michigan-Michigan State
1/25
ESPN
7:00-9:17pm
1.7
2,968
NBA: Lakers-Heat
1/23
TNT
8:00-10:39pm
1.7
2,651
College Basketball: Indiana-Michigan State
1/21
ESPN
7:00-9:22pm
1.3
1,960
NBA: Thunder-Spurs
1/22
ESPN
8:00-10:47pm
1.2
1,865
College Basketball: Texas A&M-Kentucky
1/21
ESPN
8:22-11:12pm
1.0
1,566
NBA: Pacers-Warriors
1/20
TNT
10:40pm-1:14am
1.1
1,558
NBA: Nets-Celtics
1/26
ESPN
6:28-9:08pm
1.0
1,520
NBA: Nuggets-Trail Blazers
1/23
TNT
10:39pm-1:23am
1.0
1,474
NBA: Pacers-Suns
1/22
ESPN
10:47pm-1:14am
1.0
1,372
NBA: Clippers-Bulls
1/24
ESPN
8:04-10:27pm
0.9
1,326

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