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SBD/January 31, 2014/Marketing and Sponsorship
Bud Light Hotel Seen As One Of The Places To Be During Super Bowl Week
Published January 31, 2014
CHECKING IN: Bud Light Brands VP Rob McCarthy detailed the decision to take over the cruise show and said, "Among many ideas this crazy one came up, 'Why don't we get the biggest cruise ship in the world, park it in the harbor beside the USS Intrepid museum and build an amazing event space." McCarthy added this is the fifth year for the Bud Light Hotel, but it was "never this big." CNBC's Simon Hobbs said to McCarthy, "You're branding it a place where lucky customers will end up as a result of checking their bar codes. I imagine there will be an awful lot of Anheuser-Busch executives on board here. What's the split?" McCarthy said, "There are a lot of Anheuser-Busch guests, so a lot of our retailers are here. We do have consumer winners that have checked their bar codes and won trips through radio stations, online." Hobbs: "It's obviously part of a huge campaign for you" ("Squawk on the Street," CNBC, 1/30).