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Waste Management Open To Feature More Skyboxes Than Usual At 16th Hole

The PGA Tour Waste Management Phoenix Open has become known for the fully enclosed, rowdy par-3 16th hole, and the tournament, which teed off this morning, has even more premium offerings this year. Event organizers have increased the number of skyboxes at the 16th to 200 for this week’s tournament. That’s up from 177 last year. Each skybox sells for an average of $46,000 -- generating roughly $9.2M in revenue -- and the tournament has a waiting list of 20 companies that want in. The stands around the 16th also offer general-admission seating for 4,600 fans on a first-come basis. Tournament officials project that 15,000-20,000 fans will surround the 16th each day of tournament play.

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On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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