SBD/January 29, 2014/Research and Ratings

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  • Execs Feel Transportation A Top Concern In Event Of Adverse Weather At Super Bowl

    Sports execs feel that transportation to and from MetLife Stadium and attendee experience would be of the most concern in the event of snow/rain/sleet around Super Bowl XLVIII, according to results of a Turnkey Sports Poll conducted in December. Execs were asked what areas would be of the most concern in the event of precipitation if they were in charge of organizing Super Bowl XLVIII, with 36% saying transportation and 34% saying attendee experience. Execs also said that location has the biggest impact on their desire to attend a Super Bowl. Around 38% of execs felt location was the biggest factor, while 32% said participating teams (Turnkey).

    If you were in charge of organizing Super Bowl XLVIII at MetLife Stadium,
    which of the following would you be most concerned about in the event of snow/rain/sleet?
    AREA OF CONCERN
    %
    Transportation to/from MetLife Stadium
    36%
    Attendee experience
    34%
    Field condition
    9%
    Halftime show production
    8%
    TV broadcast production
    7%
    Hospitality
    5%
    Not Sure/No response
    1%
    Which of the following factors has the biggest impact on your desire to attend the Super Bowl?
    FACTOR
    %
    Location
    38%
    Participating teams
    32%
    Whether business colleagues will be in attendance
    16%
    Super Bowl Week events
    5%
    Whether friends/family will be in attendance
    5%
    Not Sure/No response
    5%

     

    Print | Tags: Research and Ratings, Turnkey Sports, NFL, Super Bowl
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