Published January 29, 2014
Panasonic with the deal becomes an Eagles founding partner-level sponsor
As part of a $125M renovation of Lincoln Financial Field, the Eagles have signed a deal under which Panasonic will replace the stadium's electronic signage, including the stadium's two massive end zone video boards, with state-of-the art HD boards totaling more than 9,400 square feet. Panasonic beat out Sony and Daktronics, the incumbent supplier, to win the contract. Under the deal, Panasonic becomes an Eagles founding partner-level sponsor and gets naming rights to a 37,000-square-foot club space on the west side of the stadium that serves approximately 3,900 club seat holders. Eagles founding-level deals start at seven figures. Other new signage being supplied by Panasonic's Eco Solutions division includes 11 fascia-mounted ribbon boards totaling more than 2,000 linear feet; a 335-square-foot video display in HeadHouse Plaza; two 334-square-foot and two 546-square-foot marquee displays at street level outside the stadium; two video displays measuring approximately 45 feet tall by 18 feet wide and 15 feet tall by 30 feet wide in the Eagles Nest at the north end of the stadium; and a 390-foot circular ribbon display on the Eagles Nest. Replacing the end zone video boards and electronic signage is part of a two-year renovation for the venue, which opened in '03. The upgrade, scheduled to be completed in time for the '14 season, will also include some new seating and connecting bridges for the upper levels of the stadium.