PwC Estimates Direct Spending Around N.Y. Area Super Bowl Will Be $210M

Super Bowl XLVIII will generate an estimated $210M in direct spending for the greater N.Y. area, which would be a 13.5% increase over last year’s game in New Orleans, according to an analysis of data from PricewaterhouseCoopers. This would be the first Super Bowl to crack the $200M mark since Dallas-Ft. Worth in '11. PwC notes a distinctive spending profile is likely to emerge from this year’s Super Bowl destination given its cold weather and geographic size, resident population, corporate base, visitor attractions/infrastructure and costs of the N.Y./N.J. area compared to other host markets (PwC).