SBD/January 28, 2014/Research and Ratings

PwC Estimates Direct Spending Around N.Y. Area Super Bowl Will Be $210M

Super Bowl XLVIII will generate an estimated $210M in direct spending for the greater N.Y. area, which would be a 13.5% increase over last year’s game in New Orleans, according to an analysis of data from PricewaterhouseCoopers. This would be the first Super Bowl to crack the $200M mark since Dallas-Ft. Worth in '11. PwC notes a distinctive spending profile is likely to emerge from this year’s Super Bowl destination given its cold weather and geographic size, resident population, corporate base, visitor attractions/infrastructure and costs of the N.Y./N.J. area compared to other host markets (PwC).

ESTIMATED DIRECT SPENDING IN SUPER BOWL HOST MARKETS
YEAR
HOST MARKET
ESTIMATED DIRECT SPENDING
'14
N.Y.
$210M
'13
New Orleans
$185M
'12
Indianapolis
$150M
'11
Dallas-Ft. Worth
$202M
'10
South Florida
$153M
'09
Tampa
$150M
'08
Glendale
$193M
'07
South Florida
$195M
'06
Detroit
$113M
'05
Jacksonville
$124M
'04
Houston
$134M
'03
San Diego
$170M
'02
New Orleans
$158M
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