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SBD/January 28, 2014/Events and Attractions
Brokers Point To Matchup As Super Bowl Ticket Prices Fall On Secondary Market
Published January 28, 2014
KEEPING THE FAITH: NFL Exec VP/Business Ventures Eric Grubman said, "The secondary market is very strong, but it has ebbs and flows. Tickets are in incredibly strong demand, and if anyone has any, I’m sure those of us up here who are getting calls would be happy to have them.” In N.Y., Ken Belson notes the NFL "perhaps indirectly played a role in the secondary market when it changed the face value of some of the tickets to the game." The league this year "lowered the price of the cheapest tickets to $500, from $650." Only 1,000 of them "were sold, and only through a lottery that 30,000 people entered." The tickets must be "picked up at the stadium on game day to prevent them from being resold." The league also "doubled the price of its most expensive tickets -- club seats that include access to indoor lounges -- to $2,500." By raising the price of the face value of these tickets, the league "unwittingly encouraged resellers to raise their prices, too" (N.Y. TIMES, 1/28).
BRING IN THE 12TH MAN: In Denver, Andy Vuong cites StubHub data as showing that Seahawks fans are "expected to outnumber Broncos fans by a clear margin." StubHub yesterday said that 18% of its Super Bowl ticket sales have "come from the state of Washington, followed by New York" with 14%. Colorado residents have "snatched up" 12% of tickets sold. That information "jibes with a report from SeatGeek," which said that 18% of all Super Bowl ticket shoppers are "originating from Washington" versus 8% from Colorado (DENVER POST, 1/28).