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SBD/January 27, 2014/Marketing and Sponsorship
As Bobcats Prepare For Name Change, Hornets Gear Producing Record Sales Numbers
Published January 27, 2014
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BACK THE BUZZ: SPORTSBUSINESS JOURNAL's John Lombardo notes the franchise next year "will have some new business benchmarks." Bobcats officials are "budgeting that the rebranding will push sales of full-season-equivalent tickets to more than 10,000, up from 8,000 this season, and that the club will hit" a 90% renewal rate among current season-ticket holders for the '14-15 season. Team execs said that the Bobcats "have never had" 10,000 full-season ticket holders. Leaguewide, 10,000 is "seen as a key sales benchmark." Meanwhile, the merchandise gains are "expected to continue as well, especially once the team unveils its new uniform this summer" (SPORTSBUSINESS JOURNAL, 1/27 issue).