NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter Wisconsin Gov. Proposes Bucks Arena Funding GoDaddy Pulls Super Bowl Puppy Spot FS Indiana Offering Pacers Games On App
Upcoming Conferences and Events
SBD/January 27, 2014/Marketing and Sponsorship
As Bobcats Prepare For Name Change, Hornets Gear Producing Record Sales Numbers
Published January 27, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
BACK THE BUZZ: SPORTSBUSINESS JOURNAL's John Lombardo notes the franchise next year "will have some new business benchmarks." Bobcats officials are "budgeting that the rebranding will push sales of full-season-equivalent tickets to more than 10,000, up from 8,000 this season, and that the club will hit" a 90% renewal rate among current season-ticket holders for the '14-15 season. Team execs said that the Bobcats "have never had" 10,000 full-season ticket holders. Leaguewide, 10,000 is "seen as a key sales benchmark." Meanwhile, the merchandise gains are "expected to continue as well, especially once the team unveils its new uniform this summer" (SPORTSBUSINESS JOURNAL, 1/27 issue).