SBD/January 24, 2014/Leagues and Governing Bodies

USSF Expecting To Bring In Approximately $20M In Sponsorship Revenue In FY '15

The U.S. Soccer Federation foresees almost $20M "in sponsorship revenue" for FY '15, plus an additional $4.3M "earmarked by Nike for player development," according to budget documents cited by Steven Goff of the WASHINGTON POST. The next phase of the USSF's sponsorship portfolio "includes a new deal with Nike" running through '22. The previous pact, "set to expire at the end of this year," brought $12.6M in funding and equipment. Details of the new contract "are not specified" in the budget documents, but overall sponsorship intake for fiscal year ’15 "increases from FY ’14 and there is a notable uptick in monthly revenue" from December '14 ($1.5M) to January '15 ($2.5M). Other "anticipated revenue sources" include $15.1M from men's and women's national team home matches; $5.8M from player and membership registration; $3.1M from referee registration and other fees; and $2.3M for coaching programs and schools. The USSF is projecting a $3.17M surplus for FY '14 that ends March 31 -- "driven by strong MNT & WNT event revenues, hosting a Men’s World Cup Qualifier in a larger than planned stadium (Seattle) and winning the Gold Cup." The USSF also "will spend $807,000 on the National Women's Soccer League this year, up from $526,000" in subsidies given in '13 (WASHINGTONPOST.com, 1/23).
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