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Streaming Of Sochi Olympics Allowing NBC A New Way To Monetize Broadcasts
Published January 23, 2014
GETTING THE LO-DOWN: SPORTS ON EARTH's Selena Roberts noted an image of U.S. bobsledder Lolo Jones appeared "over the left shoulder of anchorman Brian Williams" during NBC's "Nightly News" on Monday. Jones on Tuesday also was "fielding questions via satellite" from "Today" show host Savannah Guthrie. The ramping up of Jones' appearances is a "two-straw love affair that NBC needed" after losing skier Lindsey Vonn to a knee injury. Jones is the "replacement star, the sex appeal sub for the injured ski queen, a hot storyline to ride down bobsled's serpentine track." Roberts: "NBC's motive is clear: When the Today show music of Olympic trumpets cued the end of the interview, none of Jones' bobsled teammates, who were seated off camera, had been asked a single question" (SPORTSONEARTH.com, 1/22).