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SBD/January 22, 2014/Marketing and Sponsorship
Bud Light Taps HOFer Bruce Smith To Star In PSA Warning Against Drunk Driving
Published January 22, 2014
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VERY SUPERSTITIOUS: AD AGE's Rance Crain noted Bud Light is featuring NFL teams in its ads "that least need to rely on fans' superstitions" -- the Seahawks, Patriots and Broncos. Such "confusion might explain why the 'It's Only Weird' campaign is such a failure." Crain: "I'm not sure it's a good thing for a beer company to aim its ads at the weirder activities of its drinkers. I know the object is to have them come off as lovable losers, but there's a fine line between weird and lovable" (AD AGE, 1/20 issue).