Chargers Staying In San Diego Next Year Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director
SBD/January 22, 2014/Marketing and Sponsorship
Bud Light Taps HOFer Bruce Smith To Star In PSA Warning Against Drunk Driving
Published January 22, 2014
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VERY SUPERSTITIOUS: AD AGE's Rance Crain noted Bud Light is featuring NFL teams in its ads "that least need to rely on fans' superstitions" -- the Seahawks, Patriots and Broncos. Such "confusion might explain why the 'It's Only Weird' campaign is such a failure." Crain: "I'm not sure it's a good thing for a beer company to aim its ads at the weirder activities of its drinkers. I know the object is to have them come off as lovable losers, but there's a fine line between weird and lovable" (AD AGE, 1/20 issue).