NFLPA Could Sue Over Hardy Suspension Luck, Romo Join Mannings To Promote DirecTV Renderings Released For Raiders-Chargers Stadium Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky NFL's Katz Dishes On Schedule Spieth's Dad Tracking Athletes' Social Media Impact Tottenham Eyes Sharing Stadium With NFL Team Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel
Upcoming Conferences and Events
SBD/January 22, 2014/Marketing and Sponsorship
Bud Light Taps HOFer Bruce Smith To Star In PSA Warning Against Drunk Driving
Published January 22, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
VERY SUPERSTITIOUS: AD AGE's Rance Crain noted Bud Light is featuring NFL teams in its ads "that least need to rely on fans' superstitions" -- the Seahawks, Patriots and Broncos. Such "confusion might explain why the 'It's Only Weird' campaign is such a failure." Crain: "I'm not sure it's a good thing for a beer company to aim its ads at the weirder activities of its drinkers. I know the object is to have them come off as lovable losers, but there's a fine line between weird and lovable" (AD AGE, 1/20 issue).