Manziel Tops All Individual NFL Jersey Sales NFL Draft Leaving N.Y. Just A One-Time Deal? Adidas, Champs Sports Create Instagram Series NFL Notes USA Swimming Launches New Campaign Falcons Release Video Touting New Stadium Chiefs' Training Camp Locale For '15 Undertermined Chevy Lauds Global Benefits Of ManU Deal Marketplace Roundup Sporting KC Names VML Official Marketing Partner
Upcoming Conferences and Events
SBD/January 22, 2014/Marketing and Sponsorship
Bud Light Taps HOFer Bruce Smith To Star In PSA Warning Against Drunk Driving
Published January 22, 2014
VERY SUPERSTITIOUS: AD AGE's Rance Crain noted Bud Light is featuring NFL teams in its ads "that least need to rely on fans' superstitions" -- the Seahawks, Patriots and Broncos. Such "confusion might explain why the 'It's Only Weird' campaign is such a failure." Crain: "I'm not sure it's a good thing for a beer company to aim its ads at the weirder activities of its drinkers. I know the object is to have them come off as lovable losers, but there's a fine line between weird and lovable" (AD AGE, 1/20 issue).