SBD/January 21, 2014/Media

Fox, CBS Finish With Historically Strong Viewership For NFC, AFC Championships

Fox’ Seahawks-49ers and CBS’ Broncos-Patriots combined to draw 53.7 million viewers on Sunday, which is tied with ’11 as the most-watched Conference Championship Sunday in more than 30 years, as heavily hyped matchups and a close NFC title game delivered for both networks. Fox earned a 28.5 fast-national rating and 55.9 million viewers for the Seahawks’ defeat of the 49ers in the NFC Championship on Sunday night. The rating is the best for a non-OT NFC title game since Packers-Panthers drew a 30.1 rating in ’97, while the viewership is the best for a non-OT NFC title game since 49ers-Cowboys drew 56.8 million viewers in ’95. The 55.9 million viewers also is the fifth-best audience for any Conference Championship game on record. CBS finished with a 28.1 rating and 51.3 million viewers for the Broncos-Patriots AFC Championship. Those figures mark the second-best AFC title game rating in 17 years (dating back to a 28.5 for Patriots-Jaguars in ’97) and second-best AFC title game viewership in 32 years (dating back to 51.6 million viewers for Bengals-Chargers in ’82) (THE DAILY).
NFC CHAMPIONSHIP AUDIENCE TREND ON FOX
YEAR
RATING
VIEWERS (000)
MATCHUP
'14
28.5
55,900
Seahawks-49ers
'13
24.2
42,000
49ers-Falcons
'12
30.6
57,635
Giants-49ers
'11
28.1
51,884
Packers-Bears
'10
30.6
57,933
Saints-Vikings
'09
21.9
38,387
Eagles-Cardinals
'08
29.0
53,937
Giants-Packers
'07
25.1
43,247
Bears-Saints
'06
20.8
35,233
Seahawks-Panthers
'05
25.8
42,937
Eagles-Falcons
AFC CHAMPIONSHIP AUDIENCE TREND ON CBS
YEAR
RATING
VIEWERS (000)
MATCHUP
'14
28.1
51,300
Broncos-Patriots
'13
25.5
47,700
Ravens-Patriots
'12
27.4
48,676
Patriots-Ravens
'11
28.3
54,850
Jets-Steelers
'10
26.3
46,917
Colts-Jets
'09
22.0
40,645
Steelers-Ravens
'08
25.7
44,840
Patriots-Chargers
'07
26.4
46,695
Colts-Patriots
'06
23.6
39,001
Steelers-Broncos
'05
25.8
44,334
Patriots-Steelers
       

CULTURAL EXPORT: Seahawks-49ers also averaged 2.7 million viewers on CTV, marking the highest audience ever for a non-Super Bowl NFL Playoff game in Canada. The telecast was the most-watched program in Canada for the weekend. The game was up 45% compared to 49ers-Falcons last year on CTV. Broncos-Patriots averaged 2.2 million viewers on CTV, up 12% from Ravens-Patriots in ’13. For conference championship Sunday, CTV saw its doubleheader average up 28% compared to last year (CTV).

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