SBD/January 20, 2014/People and Pop Culture
Seahawks' Owner Paul Allen Profiled As "Eclectic Tycoon" And Philanthropist
Published January 20, 2014
THE 12TH MAN: The AP noted Allen "raised the '12th Man' flag" prior to the Seahawks' win over the 49ers last night. It was the second time he raised the flag "since the team started the tradition." The "only other time" was before the '05 NFC championship game when the Seahawks beat the Panthers for their only other Super Bowl trip. As he "did the previous time he raised the flag, Allen walked to the railing and waved a towel exciting the fans before kickoff" (AP, 1/19). In N.Y., Ken Belson notes the Seahawks since '03 have "asked celebrities and famous athletes from the Northwest, as well as longtime Seahawks supporters," to raise the flag "before each home game." The Seahawks’ "embrace of the slogan, though, prompted Texas A&M to sue the team, claiming infringement on the university’s trademark of the 12th Man name." The two sides in '06 "settled and the Seahawks agreed to pay the university a licensing fee." When Allen bought the team, he "vowed to keep it in Seattle, built CenturyLink Field and recruited MIKE HOLMGREN as coach." CenturyLink Field, with its "high-arcing roofs covering most of the main grandstands, is often credited with amplifying the 12th Man." But it was "not designed with noise in mind." Allen, a Seattle native, "asked only that the new stadium look and feel like the Huskies’ football stadium across town" (N.Y. TIMES, 1/20).